Designing Brand Identity: An Essential Guide for the Whole Branding Team written by Alina Wheeler
About the book
Designing Brand Identity, now in its third edition, is the first book to deconstruct the branding process into a universal, five-phase methodology. Wheeler's signature mantra is "Who are you? Who needs to know? Why should they care? How will they find out?"
- 310 pages
- Published August 2009